The TV anime The Summer Hikaru Died is teaming up with Japan’s popular kimono rental chain VASARA for a special collaboration campaign.
From November 22, 2025 (Sat.) to January 10, 2026 (Sat.), fans can enjoy exclusive illustrated visuals of the main characters dressed in traditional kimonos, along with limited-edition goods and in-store displays across 24 VASARA locations nationwide.
Campaign Overview
Event Period: November 22, 2025 (Sat.) – January 10, 2026 (Sat.)
Reservation Start: November 1, 2025 (Sat.) at 12:00 p.m.
Participating Stores: 24 locations nationwide (Asakusa, Shinjuku, Shibuya, Kyoto, Osaka, Fukuoka, and more)
Special Campaign Page: https://vasara-h.co.jp/collaboration/hikanatsu.html
During the campaign, the main characters — Yoshiki Tsujinaka, Hikaru, Tanaka, and Asako Yamagishi — will appear in newly drawn kimono visuals.
By booking one of the exclusive rental plans, customers can receive a special four-item merchandise set and purchase limited collaboration goods available only through VASARA stores or its official online shop.
Kimono Rental Plan with Exclusive 4-Item Goods Set
Throughout the campaign, VASARA will offer special kimono rental plans themed around each of the four characters.
Each plan comes with an original four-item merchandise set.
(Note: These sets are available in stores only and will not be sold online.)
Pricing
Women: ¥6,578 (tax included) / Men: ¥10,230 (tax included)
Set Includes
- Character-themed 4-item goods set
(Acrylic badge, hand fan, clear card, and collaboration tote bag) - Kimono rental (Standard Kimono Plan)
Upgrades to other kimono styles are available in-store on the day of rental.
Available Character Plans
- Yoshiki Tsujinaka Set
- Hikaru Set
- Tanaka Set
- Asako Yamagishi Set
Limited Collaboration Goods
Exclusive collaboration merchandise featuring the new kimono illustrations will also be available at participating stores and the official online shop.
Sales Schedule
- In-store sales: During the campaign period (Nov. 22 – Jan. 10)
- Online sales: From January 16, 2026 (Fri.) 12:00 p.m. to February 16, 2026 (Mon.) 12:00 p.m.
Online Store: VASARA Online Store
Important Notes
- In-store purchases are limited to customers using the kimono rental plan.
- Store-only visitors cannot purchase goods.
- The 4-item goods rental plan is not eligible for purchase bonuses (over ¥2,000).
- Availability and stock differ by location and sales channel.
- Purchase limits may apply depending on demand.
Life-Size Character Panels
Life-size character panels of Yoshiki Tsujinaka, Hikaru, Tanaka, and Asako Yamagishi will appear at selected VASARA stores during the campaign.
Visitors can take commemorative photos with the kimono-clad characters, making it a perfect photo opportunity for fans.
Featured Locations Include:
Asakusa Main Store, Shibuya Store, Ikebukuro Store, Shinjuku Station Store, Akihabara Store,
Kawagoe, Kamakura Komachi-dori, Kyoto Station, Osaka Namba, Fukuoka Tenjin-nishidori, and more.
(Please check the official website for the full list of panel locations.)
About The Summer Hikaru Died
Originally serialized in Young Ace UP since August 2021, The Summer Hikaru Died quickly became a breakout hit, winning the top spot in This Manga Is Amazing! 2023 (Male Readers’ Edition) by Takarajimasha.
The long-awaited TV anime adaptation premiered in July 2025 and has captivated audiences with its haunting atmosphere and psychological depth.
Set in a quiet rural village, the story follows two boys — Yoshiki and Hikaru — who have always been inseparable.
One day, Yoshiki realizes that the “Hikaru” standing beside him is not truly his friend but something else wearing his form.
Even so, Yoshiki wishes to stay together, clinging to the remnants of their bond as strange events begin to plague the village.
A chilling tale of identity, obsession, and the unknown begins to unfold.
Official Website: https://hikanatsu-anime.com/
Official X (Twitter): https://x.com/hikanatsu_anime
© Mokumokuren / KADOKAWA / “The Summer Hikaru Died” Production Committee
About Kimono Rental VASARA
Operated by BASARA Holdings Co., Ltd., VASARA is one of Japan’s leading kimono rental chains with 24 stores nationwide.
Offering a range of traditional and modern kimono styles, the brand promotes “a new way to enjoy kimono culture” through fashion-forward designs and accessible pricing.
From sightseeing in Kyoto or Asakusa to themed photo shoots and fan events, VASARA allows guests to enjoy a full kimono experience with ease — making it a favorite among younger generations and travelers alike.
Official Website: https://vasara-h.co.jp/
Instagram: https://www.instagram.com/kimono_vasara/
X (Twitter): https://x.com/vasara_kimono
Facebook: https://www.facebook.com/VASARAKIMONO/
Online Reservations: https://vasara-h.co.jp/plan/
Customer Service: +81-3-6744-6725 (9:00 a.m. – 6:00 p.m. / Open daily)
Summary
The “The Summer Hikaru Died” × VASARA collaboration blends traditional Japanese aesthetics with the eerie beauty of one of the year’s most talked-about anime.
With original kimono illustrations, exclusive merchandise, and life-size panels, this campaign offers a rare opportunity to step directly into the world of Hikanatsu.
It’s a must-visit event for fans — and a unique experience for anyone curious about modern Japanese culture.
For the latest updates and details, please check the official website and X account.
