Blue Archive POP UP SHOP Goes Global: 15 Venues in 6 Countries, New Kei Hayashi Art and Exclusive Bonus

Blue Archive POP UP SHOP Goes Global: 15 Venues in 6 Countries, New Kei Hayashi Art & Exclusive Bonus — (c)2026 NEXON Games Co., Ltd. All Right Reserved

KADOKAWA has announced the launch of the “Blue Archive POP UP SHOP,” a large-scale touring event spanning 15 venues across 6 countries. The tour begins on February 27, 2026, at Shibuya Modi in Japan, then continues through additional locations in Japan, Thailand, South Korea, Taiwan, China, and the United States.

The highlight of this POP UP SHOP is a brand-new set of illustrations by popular illustrator Kei Hayashi. These newly drawn visuals are used across a wide variety of event merchandise. In addition to goods sales, the event will also offer venue-exclusive bonus items and character standee panel displays (note: some stores may not feature standee displays). The lineup spotlights characters from the After-School Sweets Club and Tea Party, themed around enjoying sweets-making.

Admission rules and crowd-control measures may differ by venue, and detailed guidance is expected to be announced soon through each venue’s official pages or social accounts. Please note that event contents may change without prior notice.

Event Overview

Event name
- Blue Archive POP UP SHOP
Scale
- 15 venues in 6 countries
What to expect
- Merchandise featuring new Kei Hayashi illustrations
- Venue-exclusive bonus item distribution
- Character standee panel displays (not available at some venues)
Notes
- Purchase limits may apply depending on the venue
- Event details are subject to change without notice

Schedule (All Venues)

Shibuya Modi (Japan)
- Dates: Feb 27, 2026 – Mar 8, 2026
Namba Marui (Japan)
- Dates: Mar 7, 2026 – Mar 22, 2026
animate Bangkok (Thailand)
- Dates: Mar 7, 2026 – Mar 29, 2026
animate Hongdae (South Korea)
- Dates: Apr 25, 2026 – May 10, 2026
animate Ximen Station POPUP SHOP (Taiwan)
- Dates: Apr 24, 2026 – May 18, 2026
animate Taichung (Taiwan / Goods sales & bonus distribution only)
- Dates: Apr 24, 2026 – May 17, 2026
animate Kaohsiung (Taiwan / Goods sales & bonus distribution only)
- Dates: Apr 24, 2026 – May 17, 2026
animate Los Angeles (USA)
- Dates: Apr 25, 2026 – May 10, 2026
animate Shanghai Flagship Store (China)
- Dates: May 16, 2026 – May 31, 2026
animate Shanghai Wujiaochang (China)
- Dates: May 16, 2026 – May 31, 2026
animate Chengdu (China)
- Dates: May 16, 2026 – May 31, 2026
animate Hangzhou (China)
- Dates: May 16, 2026 – May 31, 2026
animate Hong Kong (China)
- Dates: May 16, 2026 – May 31, 2026
animate Beijing (China / Goods sales & bonus distribution only)
- Dates: May 16, 2026 – May 31, 2026
animate Guangzhou (China / Goods sales & bonus distribution only)
- Dates: May 16, 2026 – May 31, 2026

Merchandise Information

(c)2026 NEXON Games Co., Ltd. All Right Reserved

The following items have been announced as Japan-only products:

Mini Stainless Bottle (1 type)
Character Fine Graph (7 types)
- Made-to-order item available for venue orders

Purchase limits may apply depending on the venue, so it’s recommended to check on-site rules if you plan to buy multiple items.

Purchase Bonus: Novelty Mini Bromide

During the event period, shoppers will receive a novelty mini bromide randomly for every ¥3,000 (excluding tax) spent on Blue Archive-related products. Since the bonus is based on purchase amount, those planning to buy multiple items may receive several bonuses in one visit.

Requirement: ¥3,000 (excl. tax) per bonus
Bonus: 1 random novelty mini bromide
Designs: 7 total
Note: Designs cannot be selected

Bonus Campaign (Japan Venues Only): EPOS Card Perks

Japan venues will also feature EPOS card perks. Since eligibility depends on payment method and membership rules, it’s best to review the key conditions in advance.

Pay with an EPOS card, or present an EPOS card and pay in cash to receive an extra bonus per transaction
Customers who sign up for a new EPOS card at the venue during the event will receive a complete set of all 7 mini bromide designs

Summary

“Blue Archive POP UP SHOP” kicks off on Feb 27, 2026, and tours 15 venues across 6 countries. Expect brand-new Kei Hayashi illustrations across exclusive merchandise, venue bonuses, and standee displays (not available at some venues). Shoppers can also receive a random novelty mini bromide for every ¥3,000 (excluding tax) spent on Blue Archive items, while Japan venues offer additional EPOS card perks. For the latest updates and full details, please check the official website and official X accounts.