Mitsui Fudosan Retail Management Co., Ltd. will host a nationwide campaign titled “Black Friday Shopping Operation” in collaboration with the popular TV anime SPY×FAMILY from November 14 (Fri) to November 30 (Sun), 2025.
The event will take place at 22 facilities, including 20 LaLaport shopping centers across Japan, Lazona Kawasaki Plaza, and DiverCity Tokyo Plaza.
Inspired by SPY×FAMILY Season 3 and the fan-favorite “shopping” episode (MISSION:24), the campaign features a variety of interactive experiences—stamp rallies, photo spots, workshops, and even photo sessions where visitors can meet Anya herself.
“Anya & Becky Go Shopping!” Digital Stamp Rally
Collect four digital stamps placed around each facility to enter a drawing for a special “Sheep Keychain – Black Ver.”
Period: November 14 (Fri) – November 30 (Sun), 2025
Winners: 1,000 participants (lottery)
Exclusive Photo Spot Featuring “Anya, Becky & Martha”
Capture a fun memory with a limited-time photo spot inspired by Becky’s extravagant shopping spree scene.
Period: November 14 (Fri) – November 30 (Sun), 2025
Check each facility’s website for photo spot locations.
“Shopping with Anya” Commemorative Photo Sessions
Meet Anya in person and take a commemorative photo together—an unforgettable experience for fans of all ages.
Schedule:
- Nov 15 (Sat): LaLaport Iwata
- Nov 16 (Sun): LaLaport Numazu
- Nov 22 (Sat): LaLaport Yokohama
- Nov 23 (Sun, Holiday): LaLaport Tachikawa Tachihi
- Nov 24 (Mon, Holiday): LaLaport Kashiwanoha
- Nov 29 (Sat): LaLaport Shin-Misato
- Nov 30 (Sun): Urban Dock LaLaport Toyosu
Times:
① 11:00 / ② 13:00 / ③ 15:00
(Toyosu only: ① 10:30 / ② 12:00 / ③ 13:30)
Capacity: 50 groups per session
Details on ticket distribution are available on each facility’s website.
Kids Club Members Only: Original “SPY×FAMILY” Keychain Workshop
Exclusive to Mitsui Shopping Park Kids Club members—create a unique “shaker keychain” inspired by Anya and Becky! Participants will also receive a limited-edition sticker.
Dates & Locations:
- Nov 15–16: Fujimi, Ebina, Fukuoka, Iwata, Izumi, EXPOCITY, Kadoma, Lazona Kawasaki Plaza
- Nov 22–23: Kashiwanoha, Shin-Misato, Tachikawa Tachihi, Shonan Hiratsuka, Numazu, Nagoya Minato AQULS, Aichi Togo, Anjo, DiverCity Tokyo Plaza
- Nov 23–24: Yokohama, Koshien
- Nov 29–30: TOKYO-BAY, Toyosu, Sakai
New memberships on the day of the event are accepted. Limited capacity.
Eco Bag & Kaleidoscope Craft Workshops
Create Your Own SPY×FAMILY Eco Bag
Design and decorate an eco bag featuring Anya and Becky’s special illustrations.
Venues: TOKYO-BAY, Shin-Misato, Shonan Hiratsuka, Koshien, Anjo, Aichi Togo, and others.
Make a SPY×FAMILY Kaleidoscope
Build your own kaleidoscope using visuals from the official campaign artwork.
Venues: Sakai, TOKYO-BAY, Kadoma, Fujimi, and more.
Find Anya & Becky Around the Mall!
Anya and Becky decorations will appear throughout each facility—from entrances to interior displays—so keep an eye out for them as you shop!
Period: November 14 (Fri) – November 30 (Sun)
Locations: LaLaport Kashiwanoha, Ebina, Nagoya Minato AQULS, Aichi Togo, Sakai, DiverCity Tokyo Plaza
Win Original SPY×FAMILY Goods via SNS Campaign
Follow the official LaLaport and SPY×FAMILY accounts on X or Instagram, and repost or “like” the designated campaign posts for a chance to win exclusive goods.
Campaign Period:
- 1st Round: Nov 14 (Fri) 12:00 – Nov 30 (Sun) 23:59
- 2nd Round: Nov 17 (Mon) 12:00 – Nov 30 (Sun) 23:59
Official Accounts:
Black Friday Prize Giveaway Campaign
Spend ¥5,000 or more (including combined receipts) at participating facilities for a chance to win one of 1,000 luxury prizes!
How to Enter:
Upload receipt images (up to 5) using the form on the official campaign site:
Visit the Special Page
Prize List
- Grand Prize: JTB Travel Gift (¥60,000), GoPro HERO12, SONY WH-1000XM6 Headphones, SHARP Hot Cook
- A Prize: JTB Travel Gift (¥40,000), Apple Watch SE3, Coffee Maker, Bluetooth Speaker
- B Prize: LaLaport, Lazona, and DiverCity shopping vouchers (¥5,000)
- C Prize: Shopping vouchers (¥3,000)
Mitsui Shopping Park Point-Up Campaign
During the same period, earn extra points when paying with eligible cards or cashless methods.
- Credit card payments: 5 points per ¥100 (normally 2)
- Cashless payments: 3 points per ¥100 (normally 1)
Details: Point-Up Campaign Page
About “SPY×FAMILY”
Created by Tatsuya Endo, SPY×FAMILY follows master spy Twilight—posing as Loid Forger—who must build a fake family to complete his mission. Unbeknownst to him, his wife Yor is an assassin, and his adopted daughter Anya is a telepath. Together, they navigate chaos and comedy in a world on the brink of war.
The manga has surpassed 38 million copies in circulation, with multiple anime seasons and a hit film SPY×FAMILY CODE: White achieving over ¥6.3 billion at the box office.
Season 3, airing from October 2025, features new story arcs such as “Loid’s Past,” “The Bus Hijacking,” and “The Wheeler Operation,” with opening and ending themes by Spitz (“Tomoshibi o Mamoru”) and Ikuta Lilas (“Actor”).
Summary
Celebrate Black Friday 2025 with Anya and Becky through a nationwide shopping campaign full of interactive fun! From stamp rallies and workshops to special prizes and photo events, there’s something for everyone.
Don’t miss your chance to join the mission—and remember to check the official website and X account for the latest updates or schedule changes.
