Blue Archive POP UP SHOP Opens at atre Akihabara (Feb 1

A limited-time Blue Archive POP UP SHOP will be held at atre Akihabara. The event features newly illustrated merchandise, plus two different bonus campaigns depending on where you shop. Because heavy crowds are expected on the first day, entry will be controlled by a LINE lottery ticket system, so checking the details in advance is important.

Blue Archive POP UP SHOP Comes to atre Akihabara

“Blue Archive POP UP SHOP in atre Akihabara 2026” will be held at the 2F event space of atre Akihabara 1. The venue will offer a wide range of goods using newly illustrated visuals, including acrylic stands, key holders, badge collections, cushions, and more.

Two bonus campaigns are planned. First, at the POP UP SHOP itself, you will receive one random illustration card (6 designs total) for every 2,200 yen (tax included) spent per transaction. Second, during the event period, shoppers at participating stores in atre Akihabara 1 and 2 can receive one random collaboration character card (8 designs total) for every 500 yen (tax included) spent. Please note that purchases at the 2F POP UP SHOP are not eligible for the 500-yen character card campaign.

On February 1, 2026 (Sun), entry will require a time-slot lottery admission ticket distributed via the LINE app to reduce congestion. If you do not obtain a ticket, you will not be able to enter. From February 2 (Mon) onward, admission is generally on a first-come, first-served basis, but numbered tickets may be issued depending on conditions.

Sample goods available at the venue

© 2026 NEXON Games Co., Ltd. & Yostar, Inc. All Rights Reserved.

Acrylic Stand (6 types) 1,650 yen each (tax incl.)
Double Acrylic Key Holder (6 types) 990 yen each (tax incl.)
Clear File (3 types) 440 yen each (tax incl.)
Character Badge Collection (6 types) 440 yen per pack (tax incl.)
“Sensei!” Sticker Set 1,100 yen (tax incl.)
Chocolate-shaped Magnet Set 3,080 yen (tax incl.)
Clear Art Panel 3,850 yen (tax incl.)
Die-cut Cushion (6 types) 3,300 yen each (tax incl.)
Stand Bag Hanger (6 types) 1,980 yen each (tax incl.)
Mini Noble Art Collection vol.5 (8 types) 770 yen per pack (tax incl.)
Pass Case 3,300 yen (tax incl.)
Pin Badge (2 types) 660 yen each (tax incl.)
Yuuka Memo Board 1,650 yen (tax incl.)
Seminar Notebook & Pen Set 1,650 yen (tax incl.)
Yuuka Reversible Eye Mask 1,650 yen (tax incl.)
Rio Hair Clip 1,320 yen (tax incl.)
Himari Heat-Responsive Mug 2,420 yen (tax incl.)
“Indomitable Will” First Aid Set 1,320 yen (tax incl.)

Purchase bonus (Illustration Card)

Participating store bonus (Character Card)

Event Details

Event period: Feb 1, 2026 (Sun) – Feb 14, 2026 (Sat)
Hours: 10:00–21:00
Last day: Feb 14 (Sat) closes at 20:00
Venue: atre Akihabara 1, 2F Event Space
POP UP SHOP purchase bonus: 1 random illustration card (6 designs) per 2,200 yen (tax incl.) per transaction
Participating store bonus (atre 1 / atre 2): 1 random character card (8 designs) per 500 yen (tax incl.) (POP UP SHOP purchases are excluded)
Day 1 entry: Feb 1 (Sun) requires a LINE lottery admission ticket
Lottery application period: Jan 19, 2026 (Mon) 12:00 – Jan 22, 2026 (Thu) 23:59
Lottery result announcement: Jan 24, 2026 (Sat) from 12:00
First-come registration (if available): Jan 25, 2026 (Sun) 12:00 – until the final entry time on Feb 1, 2026 (Sun)
Note: Time slots that reach capacity via lottery will not accept first-come registration.

Summary

The Blue Archive POP UP SHOP at atre Akihabara offers newly illustrated merchandise along with two bonus campaigns: random illustration cards (6 designs) based on POP UP SHOP purchases, and random collaboration character cards (8 designs) at participating atre stores. Since February 1 (Sun) requires a LINE lottery admission ticket, checking the application period and on-site guidance ahead of time is recommended. For the latest updates and full details, please check the official website and official X account.