Umamusume Travel POP UP Store at New Chitose Airport

The Umamusume Travel POP UP Store is coming to New Chitose Airport starting January 31. Because the shop is held in the airport’s public area, you can visit even if you are not flying. It is an easy stop for travelers and business trips in Hokkaido, and a nice way to pick up character-themed travel goods while you are on the move.

The venue will offer the “New Chitose Ver.” lineup, featuring travel-inspired visuals and both collectible and practical items such as a sacoche, eco bag, neck pillow, and more. A purchase bonus paper shopper is also available for qualifying orders, and a limited-quantity original chocolate set will be sold on specific dates.

To prevent congestion, entry restrictions apply during selected dates and time slots. On January 31, February 1, February 7, and February 8, admission from 10:00 to 15:00 requires an advance reservation. After 15:00 on those days, entry becomes free admission, and on other dates you can generally enter without a reservation—however, a numbered ticket system may be introduced without notice if the venue becomes crowded.

Goods Lineup

The “New Chitose Ver.” lineup includes travel-themed items and classic collectible goods. Many products come in character-specific designs, so deciding your favorite first can make shopping easier.

A: Official BIG Silhouette T-Shirt
- Price: 5,500 yen
B: Official Ticket-Style Card
- Price: 550 yen
C: Official Clear File & Postcard Set
- Price: 1,200 yen
D: Official BIG Tapestry
- Price: 8,800 yen each
E: Official Travel Sticker Set
- Price: 880 yen each
F: Official Acrylic Stand
- Price: 1,650 yen each
G: Official Mini Character Acrylic Key Holder
- Price: 880 yen each
H: Official Mini Character Hand Towel
- Price: 1,200 yen each
I: Official Can Badge
- Price: 550 yen each
J: Official Trading Mini Character Acrylic Stand
- Price: 880 yen
K: Official Trading Clear Card
- Price: 440 yen
L: Official Pin (Triple Tiara Ver.)
- Price: 1,320 yen
M: Official Luggage Tag (Triple Tiara Ver.)
- Price: 1,650 yen
N: Official Tumbler (Triple Tiara Ver.)
- Price: 2,750 yen
O: Official Clear Bottle
- Price: 1,650 yen
P: Official Blanket
- Price: 4,400 yen
Q: Official Sacoche
- Price: 3,500 yen
R: Official Eco Bag
- Price: 2,200 yen
S: Official Carry Case
- Price: 22,000 yen
T: Official Tote Bag (Gentildonna)
- Price: 2,750 yen
U: Official Neck Pillow (Daring Tact)
- Price: 3,850 yen
V: Official Eye Mask (Daring Tact)
- Price: 1,800 yen
W: Official Rubber Key Holder (SHAKEROCK)
- Price: 1,650 yen

Purchase Bonus

Customers who spend a total of 7,700 yen (tax included) or more will receive one original paper shopper bag on a first-come, first-served basis.
The bonus will end once supplies run out.

Tomakomai City Tie-Up Campaign

A tie-up campaign with Tomakomai City will also be running during the event. If you are exploring Hokkaido, it can be a fun add-on to your trip.

Receipt Benefit
- Purchase collaboration goods at the Tomakomai Tourist Information Center during the event period
- Bring a receipt totaling 2,200 yen (tax included) or more (combined receipts allowed)
- You can try the “Carrot Packing Challenge” once for free
Mascot Visit: “TomaChop”
- February 1 (Sun), 2026
  - 12:00–12:40
  - 14:00–14:40
  - 16:00–16:40

Event Information

Venue
- New Chitose Airport, Domestic Terminal Building 2F, Center Plaza
- This is a public airport area, so anyone can visit.
Event Period
- January 31 (Sat), 2026 – February 15 (Sun), 2026
Opening Hours
- 10:00 – 18:00
Entry Notes
- On the reservation-required dates (Jan 31 / Feb 1 / Feb 7 / Feb 8), entry from 10:00 to 15:00 is reservation-only.
- After 15:00 on those dates and on all other days, entry is generally free, but numbered tickets may be distributed without notice during busy times.

Entry Reservations (Numbered Tickets / Advance Booking)

To prevent congestion, admission restrictions will be enforced during the dates and times below. If you plan to visit in the morning on these days, make sure you understand how entry works.

Reservation-Required Dates and Time
- Jan 31 (Sat), 2026
- Feb 1 (Sun), 2026
- Feb 7 (Sat), 2026
- Feb 8 (Sun), 2026
- 10:00–15:00 requires advance reservation
Ticketing Service
- Teket (electronic ticket service)
Check-in on the Day
- You must show your ticket screen from your Teket My Page on your smartphone.
- Screenshots or printed pages are not accepted, so be sure you can log in on-site.
Accompanying Children
- Tickets are issued for one visitor.
- Preschool children and children under 12 may accompany the ticket holder.
- Accompanying children do not have purchasing rights.

Summary

The Umamusume Travel POP UP Store at New Chitose Airport is an easy stop in the airport’s public area, making it convenient for both travelers and business visitors. Alongside the New Chitose Ver. collectible goods, the lineup includes practical travel items such as a carry case, neck pillow, and eco bag—perfect for picking up something you can actually use on the road.

Keep in mind that admission from 10:00 to 15:00 on Jan 31, Feb 1, Feb 7, and Feb 8 requires an advance reservation. If you are targeting the purchase bonus or the limited-quantity chocolate sales dates, planning your visit ahead of time will help you shop smoothly. For the latest updates and full details, please check the official website and the official X account.

Related Sites

1月31日(土)より開催の『ウマ娘トラベルポップアップストア』にて取り扱う全商品が公開されました。
ぜひ新千歳空港にお越しください！

詳細はこちら！https://t.co/xJfO8hZJQg
※混雑緩和のため、一部日程（1/31・2/1・2/7・2/8)には入場整理券が必要です。#ウマ娘 #トラベルポップアップ pic.twitter.com/Y8X05AkqH1
— 新千歳空港/New Chitose Airport (@hap_chitose) December 26, 2025