A TSUTAYA POP UP SHOP for the anime “Umamusume: Cinderella Gray” has been confirmed, starting Friday, February 13, 2026. This event features a large lineup of merchandise using brand-new chocolate-themed newly drawn and newly illustrated artwork, making it a must-check for fans who want fresh visuals and collectible items.
The lineup focuses on “oshi-katsu” staples such as acrylic items and badges—easy to display, easy to carry, and simple to collect. There’s also a purchase bonus campaign: for every 2,200 yen (tax included) spent on eligible items, you’ll receive a random photo-style card (6 designs total). Because the bonus is random and available while supplies last, it’s smart to plan your shopping and visit early if you’re aiming for specific items or multiple bonus cards.
Since this is a store-based campaign, stock and restock timing may vary by location. Some stores may also implement entry restrictions depending on congestion, so be sure to follow in-store guidance on the day.
Merchandise
Extra-Large Acrylic Keychain (6 designs)
- Price: 990 yen (tax included)
- Size: Approx. W58 × H95mm (varies slightly)
- Material: Acrylic
This is a “bigger than usual” keychain style, so the art stays visible even when attached to a bag or pouch. If you want your favorite character to stand out, this is an easy pick.
Trading Can Badge (12 designs)
- Price: 550 yen (tax included)
- Size: Approx. W57 × H57mm
- Material: Tinplate
- Format: 1 box contains 7 pieces (all 6 normal designs + 1 glitter-finish rare design)
- Important: Rare designs cannot be completed with a single box
Because this is a random (trading) item, you can’t choose the design. Even with a box purchase, the rare glitter designs are not guaranteed as a complete set, so plan with that in mind if you’re collecting seriously.
Can Badge (6 designs)
- Price: 550 yen (tax included)
- Size: Approx. W57 × H57mm
- Material: Tinplate
This is a separate badge lineup from the trading version. If you want to avoid the randomness of trading items, this category is worth checking.
Trading Acrylic Card (6 designs)
- Price: 660 yen (tax included)
- Size: Approx. W55 × H90mm
- Material: Acrylic
A card-sized collectible that’s easy to store and display. It also pairs nicely with the photo-style bonus cards if you like arranging items together.
Acrylic Stand (6 designs)
- Price: 1,650 yen (tax included)
- Size: Approx. W110 × H125mm
- Material: Acrylic
The go-to option for display-focused collectors. If you want the new chocolate-themed outfits and styling to really pop, acrylic stands are usually the most satisfying purchase.
Mini Stand (6 designs)
- Price: 660 yen (tax included)
- Size: Approx. W50 × H70mm
- Material: Acrylic
A smaller, easy-to-place stand that works well on desks and shelves. Great if you want to line up multiple characters without taking up much space.
Clear File (6 designs)
- Price: 495 yen (tax included)
- Size: Approx. W220 × H310mm
- Material: PP
A practical item you can use daily, but also a classic collectible for preserving the artwork. It’s also one of the easiest items to pick up casually.
Purchase Bonus
Photo-Style Card (6 designs)
- Bonus: 1 random photo-style card (6 designs total)
- Requirement: Receive 1 card for every 2,200 yen (tax included) spent on eligible items
- Eligible items: Merchandise sold at the “Umamusume: Cinderella Gray” TSUTAYA POP UP SHOP
- Notes
- Designs are random and cannot be chosen
- Available while supplies last
- No exchanges
- The distribution condition is applied per checkout (per transaction), so check the in-store POP for details
If you’re collecting the bonus cards, it helps to confirm the in-store rule display before you finalize your purchase, especially if you’re splitting payments or shopping with friends.
Event Information
- Event period: Starts Friday, February 13, 2026
- Location: Participating TSUTAYA stores (select stores only)
- What to expect
- Sales of merchandise featuring newly drawn / newly illustrated chocolate-themed artwork
- Purchase bonus distribution (photo-style cards)
Notes:
- Quantities are limited at each store.
- Entry restrictions may be implemented depending on crowd conditions.
- Details may change without notice.
Summary
The “Umamusume: Cinderella Gray” TSUTAYA POP UP SHOP begins February 13, 2026, featuring chocolate-themed newly drawn/illustrated merchandise and a purchase bonus campaign. For every 2,200 yen (tax included) spent on eligible items, you’ll receive a random photo-style card (6 designs) while supplies last. If you’re aiming for specific items or bonuses, checking participating stores and visiting early is recommended.
For the latest updates and full details, please check the official website and the official X account.
Related Links
- TSUTAYA Special Article (store-4906)
- SHIBUYA TSUTAYA Event List (tag page)
- “Umamusume: Cinderella Gray” Official Website
- “Umamusume: Cinderella Gray” Official X (@umamusu_animeCG)
アニメ #シングレ TSUTAYA POP UP SHOP
— アニメ『ウマ娘 シンデレラグレイ』 (@umamusu_animeCG) January 28, 2026
開催決定！
描き下ろしイラストを使用したグッズが盛りだくさん！https://t.co/UfRSQrKZF4#アニメウマ娘 #ウマ娘 #ぱかライブTV pic.twitter.com/yO17TWIX2U
Ⓒ久住太陽・杉浦理史＆Pita・伊藤隼之介／集英社・ウマ娘 シンデレラグレイ製作委員会 ©Cygames, Inc.
