Starting Monday, November 17, 2025, the automotive retailer AUTOBACS will launch a special collaboration with the anime Umamusume: Cinderella Gray at stores throughout Japan.
Following their original tie-in commercial, this Japan-exclusive event will feature character voice announcements, a LINE promotion, limited-edition merchandise, and a prize giveaway — making it a must-see campaign for fans.
Overview of the Collaboration
This collaboration between AUTOBACS SEVEN Co., Ltd. and the anime Umamusume: Cinderella Gray will take place at AUTOBACS locations across Japan from November 17 (Mon) to December 31 (Wed), 2025.
During the event period, participating stores will feature character voice broadcasts, special illustrated merchandise, and a lottery campaign for customers who purchase select products or services.
Special In-Store Announcements
In AUTOBACS stores throughout Japan, fans can hear special voice announcements by Oguri Cap and Bernolite.
From the moment you enter, the atmosphere captures the spirit of Umamusume: Cinderella Gray — blending anime charm with the familiar world of AUTOBACS.
LINE Friend-Add Campaign
Add the official AUTOBACS LINE account (Japan) to your friends list to receive an exclusive collaboration wallpaper.
Participation is easy and open to anyone with a LINE account in Japan.
Tire & Vehicle Inspection Prize Campaign
During the campaign period, customers in Japan who purchase tires or book a vehicle inspection (including the 12-month checkup) at AUTOBACS stores can enter a lottery to win collaboration prizes such as:
- Original vehicle inspection document holder
- Character fine art mat
- Other AUTOBACS exclusive items
It’s a fun way to maintain your car while celebrating one of Japan’s most popular anime collaborations of the season.
Exclusive In-Store Merchandise (Available at 130 Stores in Japan)
Limited collaboration goods will be sold at 130 AUTOBACS stores across Japan, featuring both newly drawn illustrations and chibi SD character art.
The lineup will also be available later on the official AUTOBACS online shop (Japan).
Featured Merchandise (Partial List)
Acrylic Stand
¥1,980 (tax included)
Trading Can Badges
¥550 (tax included)
Weather-Resistant Stickers
¥1,375 (tax included)
Car Sunshade
¥4,950 (tax included)
In addition, 17 total items — including keychains, hand towels, and more — will be available.
Perfect for fans visiting Japan or local collectors alike.
Online-Exclusive Items (Japan Only)
The AUTOBACS official online store in Japan will offer exclusive online-only goods, including:
- BIG tapestry featuring newly drawn artwork
- T-shirt printed with the collaboration CM design
All 17 in-store items will also be made available online later, allowing fans throughout Japan to purchase them easily.
Special Exhibitions (Selected Stores in Japan)
A limited number of AUTOBACS stores will host exhibition displays featuring:
- Reproduced key frames from the collaboration commercial
- Life-size character panels
- A full-scale Umamusume: Cinderella Gray wrapped car
These displays will only be available in Japan, and participating store information is listed on the official campaign website.
Event Period and Participating Stores
- Event Period: November 17 (Mon) – December 31 (Wed), 2025
- Participating Stores: Around 130 AUTOBACS locations throughout Japan
A full list of stores and exhibition venues is available on the official campaign website.
Summary
The Umamusume: Cinderella Gray × AUTOBACS collaboration is a Japan-exclusive in-store campaign combining anime culture and automotive passion.
From limited goods to voice announcements and prize giveaways, it’s a nationwide celebration for fans across Japan.
Since many of the items are limited, early visits or preorders are highly recommended.
For the latest details and participating store information, please check the official website and official X (formerly Twitter).
